In 2001, Jobs realized that he and his company needed to build numerous stores where customers would be able to buy Apple goods. He hired Millard Drexler, then the president of the famous clothing brand GAP, and Ron Johnson, who worked at Target chains, to work together to build a sample store. When they were about to release it, Johnson realized that the sample store was divided by products, not by the decision of what the consumers wanted to use the products for. It took a couple of months for the store to be redesigned, but the first two locations, in Tyson's Corner, VA, and Glendale, CA, were a success. |
"It was like, 'We had to do something.' " -Steve Jobs, 2001.
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